Women and the Future of Banking

Date: Friday, 28 March

Time: 11:00 a.m. to 11:45 a.m.

Location: Hotel Sauípe Park, Bahia Room 1

The female economy is the market of the future with sound growth prospects and unlimited opportunities to those who can benefit from that market. It is estimated that women make 64 percent of all purchasing decisions, equivalent to $20 trillion annually, and that number is expected to increase to $28 trillion annually in the next five years. Although these numbers are more than eloquent, only a few in the financial industry see the enormous potential they represent. Others still have a long way to go to take advantage of this unprecedented opportunity.


  • Gema Sacristán, Inter-American Development Bank, USA
  • Rebecca Ruf, Global Banking Alliance for Women, USA
  • Barbara Magnoni, EA Consultants, USA
  • Eduardo Carlos Ferreira, Itaú, Brazil

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